The Independent Hotel London, in partnership with James Hallam Insurance Brokers, made its return to Olympia London on 15th and 16th October, bridging together the independent hotelier and design community under one roof. In addition to amplifying an engaging two-day talks programme, the exhibition floor was the place to be to identify the latest products and emerging trends sweeping the boutique and independent hotel landscape.

Image credit: Asrin Wallprint

Here is the show’s edit on which trends were most evident in the products displayed from both the exhibitors and in the various break-out areas.

Walls inspired by (playful) nature

As well as botanical interiors that sprouted from maximalism, organic textures in surface design have evolved in 2024 – no longer is this trend purely about referencing nature. Instead, it has moved on to embrace playfulness, something that boutique hotels are able to wholly embrace.

Asrin Wallprint captivated attendees with their enchanting and vibrant digitally printed wallpapers. Meanwhile, ATA Designs showcased a selection of textured wall coverings, inspired by ‘all things British’. Adding an artistic dimension to interior design, Joris Kuipers introduced the BERM collection, which brings the essence of the outdoors inside through its organic, leaf-like structures, creating a sculptural texture that breathes life into any space.

A sense of comfort

Curved, soft-edges and organic shapes, in both furniture and lighting design, were showcased by various exhibitors during the show. Corston, for example, presented its Brookfield lighting collection to inject a refined yet understated elegance to contemporary interiors. The pendant’s elegant three-tiered shade features a seamless blend of modern minimalism and classic design.

This trend was also explored through the various products and technology displayed by bed manufacturers such as Hypnos, Naturalmat and Silentnight Group, all introducing new materials inspired by the science of sleep.

Exploring this concept away from FF&E, Crown Paints Ltd’s Clean Air range of paint, which is 99 per cent free of VOCs, is made from water-based air purifying technology formulation. As a result, the paint absorbs chemicals and removes up to 45 per cent of the formaldehyde present from the air.

Elsewhere, the QuietRoom, curated by EventWell, brought this trend to life. The quiet space provided a nook away from the bustling show floor for attendees to unwind and become sensory decompressed in a calming environment.

Versatile living – furniture that adapts

As guests’ needs evolve, multifunctional design has surged in popularity, creating spaces that effortlessly shift from co-working hubs to lounges or even event venues. Boutique hotels can capitalise on this trend with modular furniture and flexible layouts that seamlessly adapt to diverse guest activities throughout the day.

Swift’s Model 3 modular sofas, for example, empower users to personalise their surroundings. Meanwhile, Aslotel captivated visitors with innovative storage solutions, showcasing minibars cleverly concealed within furniture and enhanced, discreet housekeeping trolleys that seamlessly blend functionality with effortless style.

Retro futurism and vintage revival

Cue the nostalgic nod to mid-century and retro-futuristic designs with a modern twist. Independent hotels are blending vintage design elements – think 70s-inspired furniture or retro lighting – with cutting-edge materials and tech-forward features. This juxtaposition results in a curated, eye-catching aesthetic that draws in guests craving a distinctive and stylish stay. SAS Bonnecaze’s rattan chairs, brimming with characterful details, perfectly exemplified this fusion, adding warmth and authenticity to contemporary spaces while echoing the charm of bygone eras.

Exploring this trend with a dose of technology was Roberts Radio, known as the ‘nation’s favourite digital radio – made better’. The brand seamlessly blends vintage charm with cutting-edge technology, turning its iconic 1950s design into a modern, statement bedside piece.

Fluid technology

As technology becomes more integral to design, boutique hotels are embracing a trend that weaves smart solutions into their spaces in a subtle, non-intrusive way. This evolution in the past has included hidden wireless charging, touchless controls and invisible speakers that enhance guest experiences without detracting from aesthetic appeal.

This year, this trend was explored through new products, such as room temperature control panels from the likes of Zennio, and keyless entry systems from brands like Zonal.

Revolutionising back-of-house operations, brands like Guestline, Eviivo and ReGuest showcased their latest integrated technology software, streamlining procedures to, ultimately, improve the overall guest experience.

Futuristic and bio-based materials

The rise of futuristic, bio-based materials is unmistakable, with mycelium, hemp, algae, cellulose, chitin, cork and bioplastic at the forefront of this innovative movement. The ESG hub served as a platform to explore new and unconventional solutions.

Independent and boutique hotels can leverage this trend by incorporating sustainable, biodegradable materials like mycelium into furniture, light fixtures, and wall panels. Renowned for its strength and eco-friendliness, mycelium infuses hotel interiors with a distinctive, eco-conscious flair.

Algae-based textiles and mushroom leather offer unique textures that cater to the growing demand for sustainable options among guests, delivering cutting-edge designs that larger hotel chains may take longer to adopt.

Hemp is another remarkable material gaining traction due to its durability, sustainability and versatility. Boutique hotels can utilise hemp-based textiles for bedding, curtains and upholstery, providing natural, breathable fabrics that are also environmentally friendly. Additionally, hemp can be employed in construction materials like hempcrete, contributing to energy-efficient and sustainable building practices.

From the show floor, the Independent Hotel Show London identified that the landscape of boutique and independent hotels is evolving with creativity and purpose. From the playful embrace of nature in interior design to the seamless integration of technology and sustainable materials, these trends reflect a growing commitment to enhancing guest experiences while prioritising comfort and innovation.