In the latest in our Exhibitor Edit interview series, the Independent Hotel Show sits down with exhibitor ADA Cosmetics, a leading producer of hotel cosmetics and a business that's setting new standards for sustainability best practice. 

What does your business do? 

Putting beauty into travel, in a sustainable, surprising and safe way.  For over 40yrs ADA Cosmetics is one of the world’s leading manufacturers of hotel cosmetics.  We create unforgettable moments for people during their travel!

What differentiates your brand to competitors in the market? 

ADA Cosmetics is setting new standards for sustainability in hotel cosmetics. We are the first and only hotel cosmetics manufacturer whose entire product portfolio is Cradle to Cradle Certified®. Based on scientific criteria, the Cradle to Cradle Certified Product Standard is one of the most ambitious sustainability certifications in the world.

As a returning exhibitor, what brings you back to the show?

Our clients - love reviewing our ever evolving portfolio of new sustainable products. It’s a great opportunity to talk to them about their challenges and requirements.  We love to meet new faces, and learn about developments across the industry.

Can you describe your experience exhibiting at the Independent Hotel Show in three words?

Exciting, insightful, rewarding

Why is your product range a good fit for independent and boutique hotels?

Our customers say our portfolio just works, it offers niche beautiful brands with authentic brand stories. Which in turn supports hotels striving to be sustainable and committed to the planet

What will you be showcasing on your stand this year?  

We recently launched SOAPSMITH and in the process of launching Argentum Apothecary.  Both British brands are absolutely ideal for independent hotels looking for something niche, British and sustainable. 

Are there any exciting trends that you’re seeing in the hotel sector this year?  

Dispenser innovation and hygiene is at the forefront.  Our SmartCare plus system with our patented membrane technology and new safe lock seal offers the most hygienic dispenser available. We will be showcasing an interactive wall of dispenser options for hotels to test and try out.

What advice would give for any new exhibitors joining the show in October? 

No matter the size or location of the stand, the show offers various way to engage with visitors prior during and after the show. Really focus on a 360 approach that allows you to engage with the audience creatively.

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